Cider New Zealand recognised the demand in New Zealand for a national festival to showcase this growth market to the consumer. Currently, Cider sales outstrip craft beer which is represented at a number of festivals around the country. In 2016 we created the first-ever New Zealand Festival dedicated to Cider, which broadened the awareness and popularity of Cider, expanding the consumer base and increasing demand.
The festival aims to be an annual celebration of the diversity of Cider, including both Traditional and New World varieties from around the country. Festival attendees have the opportunity to sample a range of products from our Cider makers in a relaxed and friendly festival environment that incorporates local artisan food and great entertainment.
Hawke's Bay's location and creative, relaxed vibe make it the ideal location to host this event. Situated in the heart of New Zealand within easy reach of all main centres. Stunning vistas of the regions hills and plentiful sunshine hours set the scene. Regional cuisine and a traffic-free venue create the perfect ambience for this family-friendly fun day out.