ABOUT THE NZ CIDER FESTIVAL
Celebrate the diversity of Cider
Cider New Zealand recognised the demand in New Zealand for a national festival to showcase this growth market to the consumer. Currently, Cider sales outstrip craft beer which is represented at a number of festivals around the country. In 2016 we created the first-ever New Zealand Festival dedicated to Cider, which broadened the awareness and popularity of Cider, expanding the consumer base and increasing demand.
The festival aims to be an annual celebration of the diversity of Cider, including both Traditional and New World varieties from around the country. Festival attendees have the opportunity to sample a range of products from our Cider makers in a relaxed and friendly festival environment that incorporates local artisan food and great entertainment.
Nelson’s central location and creative, relaxed vibe make it the ideal location to host this event. Situated in the heart of New Zealand within easy reach of all main centres. Sweeping sandy beaches, stunning vistas of the Southern Alps and plentiful sunshine hours set the scene. Regional cuisine and a traffic-free Heritage venue create the perfect ambience for this family-friendly fun day out.
Cider is at the heart of the Nelson region; with over 50% of the industry’s Cider being produced by Nelson Cider makers. Nelson has a rich heritage relating to the Cider industry. Essentially Redwood Cellars (1947) and Rochdale Cider Factory (started 1930s) (McCashins) are the two longest established Cider producers in the region. With a great climate for growing apples and plentiful apple orchards, Nelson was the perfect location for Cideries.
Not a Cider drinker? Those not sold on this refreshing beverage will be treated to a selection of quality wine, a range of non-alcoholic beverages and selected craft beer available from our sponsors.
Music & Entertainment
Our festival is not just about cider! A selection of great entertainment will form the framework for a family day out, including excellent music, educational talks, tastings, and the popular GK Events kids entertainment area.
The New Zealand Cider Festival creates a relaxed environment that is kid-friendly. Back by popular demand, a range of children’s entertainment will be provided by the GK Events team to ensure kids are well entertained as you soak up the atmosphere of the day.
The event continues to work towards zero waste by ensuring food and drinks are supplied in re-usable or recyclable/ compostable containers, including the festival’s souvenir sponsored glass.